Page 6 - News3eng.mikelcoffee.com

2. Customized options

Being able to choose the avors and ingredients they want to add to their coffee isn't an
entirely new idea, but the trend of the past year shows that more and more people are showing
increased interest. 2023 is expected to be the year where consumers will want to create their
own beverages, based on their own taste preferences and habits.

Sustainable Coffee

Coffee lovers are aware of the
impact the coffee industry has on
the environment and the world
around them. Because of this
awareness and concern for the
planet, more consumers are
demanding sustainable coffee.
What is sustainable coffee? It is
coffee grown in ways that are
better for the environment while
also helping to provide livelihood
bene ts for the farmers. This
requirement helps to stabilize the
working relationship between
farmers and the companies that
buy their coffee, while it now
translates more directly than ever
to retail.

By focusing more on the people
involved in the coffee-making
process, companies are moving in
this direction, through
partnerships with organizations
such as Fair Trade and Rainforest
Alliance and have products that
nd greater response among
younger and more
environmentally conscious
consumers, who also consider
responsible coffee consumption
as a sociological necessity.

6 trends for 2023 in the coffee market