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6 trends for 2023 in the coffee market

The pandemic had slowed down the
world around us. And while the
coffee industry continues to grow,
like every other industry in the
market, it too suffers from setbacks.
Slower coffee production, supply
chain disruptions, and even the loss
of smaller cafes and coffee farms, are
having an impact. But not to the
detriment of the coffee market,
which is expected to see a growth
rate of 4.22% from 2020 to 2025,
according to a study by Mordor
Intelligence. With this development,
we see a series of trends that are
even stronger this year.

1. The invasion of cold coffee

Every version of cold coffee is
expected to dominate in 2023.
Consumers around the world are
making up for lost time
post-pandemic and looking to be on
the go, with many returning to
of ces even within hybrid
employment. The spread of cold
coffee makes sense since it is a
beverage that "travels" better than
any hot version and corresponds to
fast lifestyles. Cold drinks are also
popular among Gen Z, whose buying
habits will increasingly shape the
market.

Climate change is an additional
factor contributing to the dominance
of cold coffee. In 2019, a study found
that customers are now looking for
cold coffee year-round due to rising
global temperatures. This trend
continued in 2022 with orders
increasing by 30%.